Werbewoche.ch
Zustimmungsfenster vergraulen immer mehr User
4 min · · Sobald er aufploppt, klicken immer mehr Userinnen und User weg. Der Consent-Banner nervt und gibt möglichen Website-Besuchern ein schlechtes Gefühl. Über alle Website-Analysen hinweg stimmen bei einem… · Shared by 7, including Marius Bleuer
linkedin.com
If It's Algorithms vs Algorithms, You'll Lose. Here's Why
· Just like with most things AI (“artificial intelligence”) and ML (“machine learning”) that I have observed so far, the algorithms used in “ad tech” to buy and sell trillions of ads per day are rudimentary and black box. That means they don’t work most of the time and you have no way to audit them to · Shared by 5, including Marius Bleuer
jimalytics.com
You’re Buying Bots: An Inconvenient Truth
5 min · · Jim Gordon uncovers bot traffic at a huge scale from advertising platforms that could signal the pop of the digital advertising bubble. · Shared by 5, including Marius Bleuer
nexoya.com
Nexoya
3 min · · Conducting field experiments is not as easy as it might sound. Based on the experience of an extensive study that has been conducted over 8 months with the University of Zurich, the most important… · Shared by 4, including Marius Bleuer
twitter.com
Andrej Karpathy auf Twitter: "Browsing the web, 2021 https://t.co/VKJ7OkZ3nr" / Twitter
· We’ve detected that JavaScript is disabled in this browser. Please enable JavaScript or switch to a supported browser to continue using twitter.com. You can see a list of supported browsers in our… · Shared by 4, including Marius Bleuer
Republik
Heute im Ausverkauf: Journalismus
2 min · · Noch vor einem Jahr beteuerte Ringier, man werde keine als Journalismus getarnten politischen Anzeigen schalten. Jetzt macht der Verlag beim E-ID-Gesetz genau das. · Shared by 14, including Martin Steiger 🦈, Daniel Schwarz, Marius Bleuer
Republik
Tamedia Papers, Kapitel 12: Die Daten von Ihnen, den Profit für sich
8 min · · In einer Allianz mit anderen Schweizer Medienkonzernen will die TX Group gegen die Dominanz der US-Giganten Leserinnendaten sammeln. Geht dieser Plan auf? · Shared by 14, including Adrienne Fichter, Marius Bleuer
sciencedirect.com
Environmental impact assessment of online advertising
· There are no commonly agreed ways to assess the total energy consumption of the Internet. Estimating the Internet's energy footprint is challenging be… · Shared by 9, including Marius Bleuer, Privacy Matters
searchdiscovery.com
Search Discovery Education Community
· Later this year, Search Discovery had planned on launching a new program to offer free education in key areas of digital analytics. But based on the current · Shared by 9, including Marius Bleuer, Simo Ahava
gerrymcgovern.com
Ads are the oil industry of the Web
14+ min · · Buy now No free lunches You’re being watched. You’re being tracked. You’re being profiled. You’re being measured. Your value is being weighed. Your every digital interaction leaves a data trail and… · Shared by 10, including Marius Bleuer, Thomas Pleil
brave.com
Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking
6 min · · This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group… · Shared by 5, including Marius Bleuer
twitter.com
Gerry McGovern auf Twitter: "When USA Today removed ads and tracking scripts to comply with GDPR, the size of its…
· “When USA Today removed ads and tracking scripts to comply with GDPR, the size of its website decreased from 5000 to 500 KB with no significant changes to the appearance of site. This ad-free version produced roughly 10 times less CO₂ than the original. https://t.co/KxZl9cTrXu” · Shared by 5, including Marius Bleuer
parametric.press
The Hidden Cost of Digital Consumption
10 min · · How much carbon dioxide is released when you load this article? Digital doesn’t mean green. · Shared by 8, including Marius Bleuer
whotracks.me
WhoTracks.me - Bringing Transparency to Online Tracking
2 min · · Learn about tracking technologies, market structure and data-sharing on the web. Detailed profiling of top trackers and the tracker landscape on popular domains. · Shared by 20, including Marc R Gagné MAPP, Jack Cross, David Reindl, luis antónio santos, George M 🇪🇺, Marius Bleuer