Neue Zürcher Zeitung
Twitter: Wir selbst sind die Ungeheuer
5 min · · Niemand zwingt uns, auf Twitter die Idioten zu geben. Wir haben die Wahl. Wer anderes behauptet, unterschätzt den Menschen. · Shared by 29, including Clemens M. Schuster, Katja Evertz, Dominik Allemann, Stephanie A Kowalski, Martina Bürge, Jochen Burkhard
value4brand.com
Top 3 Tips on making Users Engaged in your Social Media page
1 min · · Social media for companies, irrespective of their size is the biggest platform for marketing. It is the catalyst for brand growth. · Shared by 5, including Martina Bürge
seanblanda.com
What I wish I knew five years ago about building a career in "content"
10 min · · As of this writing, there are more than 1,000 content marketing positions on AngelList. It's not only startups. A recent Axios story highlights how Netflix, Airbnb, Blackrock, Robinhood, Stripe and… · Shared by 21, including osioke.eth, Wil Reynolds, Martina Bürge, Benji Hyam
amazon.com
Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter) Paperback
· Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to… · Shared by 4, including Martina Bürge
druckerforum.org
Networks are not Communities by Henry Mintzberg
3 min · · If you want to understand the difference between a network and a community, ask your Facebook friends to help paint your house. Social media certainly connects us to whoever is on the other end of the… · Shared by 7, including Martina Bürge
blog.winnie.com
How to Get Your First 100k (Active) Users
7 min · · What we learned growing Winnie’s network of parents from a small private beta to a booming national community. · Shared by 431, including Martina Bürge, Ces Michelin, Herbert Bay, Esther Schindler, Marco Unternaehrer, Vincenzo Tremonte, Thomas Power, ashley 🇺🇦🇺🇦🇺🇦🇺🇦🇺🇦, Mark Kaigwa, Marc Garriga, cackles (jeff weisbein), Bernhard Huessy, Chris Messina, Marcus Kuhn, Bram Kanstein, Michael Musgrove, designshard, Dominik Grolimund, Josh Elman, Matti Heubner
Jan Firsching 🆒
Warum Community Management, Messaging Apps und Owned Channels für starke Kundenbeziehungen entscheidend sind
3 min · · Von Fans und Followern zu echten Kundenbeziehungen. Oft propagiert, aber in der Realität gehen Anspruch und Wirklichkeit weit auseinander. · Shared by 24, including Daniel Schwarz, Thomas Pleil, Roland Bachmann, Martina Bürge, Stephanie A Kowalski, Marie-Christine Schindler
OneZero
Instagram’s New Anti-Bullying Nudges Could Actually Work
4 min · · Simple but effective, according to experts · Shared by 7, including Martina Bürge
The Guardian
Assaulted by trolls on social media? The high road is the only road for brands responding
3 min · · Not all negative commenters are trolls. How do you sift out the customers with a legitimate complaint – and deal with both customers and troublemakers quickly and effectively · Shared by 5, including Martina Bürge
Hootsuite 🦉
Social Media Trolle: Ein praktischer Leitfaden für den Umgang mit einer problematischen Spezies
7 min · · Internet-Trolle sind bösartig. Als Social Media-Marketer bereiten sie Ihnen schlaflose Nächte. WIe kann mann auf Social Media Trolle umgehen? · Shared by 13, including Martina Bürge, Marie-Christine Schindler, Daniel Schwarz
bloggingwizard.com
5 Ways To Build An Engaged Community On Social Media
11+ min · · Customers are one thing - but communities are on another level. When your customers form communities, you’ve pretty much got a dedicated and loyal band of followers on your hands who are yours to… · Shared by 6, including Mar Pages, Martina Bürge
Pew Research Fact Tank
Who's active in community groups? Often, those with more education or income
2 min · · Nearly six-in-ten Americans participate in some type of community group or organization, including 11% who say they take part in at least four such groups. · Shared by 11, including Martina Bürge
together.is
The three core motivators in communities: Being together, Learning together, Doing together
4 min · · One of the biggest question I’m holding with nurturing thriving communities is simple: what are the core motivations for people to show up in communities? What creates most value in community? I sense… · Shared by 7, including Martina Bürge, Fabian Pfortmüller
The Drum
McDonald’s former strategy and digital boss predicts marketers will move from brand to 'community marketing'
3 min · · Marketers that are just focused on getting closer to consumers through media and ignore that the importance of standing something are missing the importance of advocacy in the battle for growth,… · Shared by 7, including Martina Bürge
Fast Company
YouTube Is Building Community--And It's Not Just About Video
20+ min · · Text, still images, and GIFs are now part of the mix that the service gives creators to keep their fans engaged. · Shared by 4, including Martina Bürge