Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market.

Brands must avoid getting carried away with personalisation because while it can help improve the customer experience it isn't the be all and end all it is often billed as.

As the lager market continues to struggle, Foster's, Carlsberg and Carling are each taking a different approach to boost sales and save the category.

Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.

Organic sales of grooming products were down 1% in its third quarter results, marking another tough period for the category, but the world's largest advertiser believes all is still to play for.

We arm marketers with all the numbers they need to tackle the week ahead.

The Marketing Week Masters celebrate and reward true mastery in marketing. It’s more than marketing excellence. It goes beyond best practice. The Masters award the work that combines creativity and…

Coca-Cola's CEO James Quincey said “blurring category lines” is allowing the company to innovate in different areas.

Getting started with a business is easier today than it has ever been and the commute can be an ideal time to do the groundwork for a new venture.

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world for the week of 23 April 2019.

Join our webinar as we explore how to meet consumers' rising expectations and create the right conditions for delivering best-in-class customer journeys.

It's been a short week as we gear up for the long Easter weekend so catch up on anything you might have missed in the marketing world this week.

Shell Energy is launching its first marketing campaign since its purchase of First Utility last year as it brings the Shell brand into people's homes for the first time.

Carlsberg has admitted it is 'Probably not the best beer in the world', a move that recalls its heritage while achieving a much needed repositioning.

The rush to show immediate return on investment encourages tactics that ultimately reduce a brand's ability to grow profitable sales, argues JP Hanson.

The 64-year-old juice brand is repositioning to focus on its heritage and appeal to an older audience as it looks to fight falling sales.

Join this webinar to find out how marketers can better understand customer behaviour and optimise spend on the best-performing tactics.

Through the 'Beano Brain', the media business analyses segments of kids and parents, and the ways they intersect with each other, in order to target them both effectively.

Carlsberg kicks off marketing activity for its rebrewed namesake lager with a social campaign that sees staff react to the ‘colourful’ things Twitter users have said about the brand.

YouGov's latest report analyses Brits' dietary habits and attitudes to meat consumption, examining the growing trend of 'flexitarianism'.

Marketers increased marketing spend in the first quarter as they look to protect their brands amid rising uncertainty, but the growth is not expected to last.

The proportion of marketers expecting to hire over the next three months has fallen to a two-and-a-half-year low as political and economic uncertainty put the brakes on recruitment.

Brits are less loyal to local produce than other nations, but Brexit could change that as import costs push foreign food prices up, giving brands a reason to promote Britishness at home.

There's a new buzzword in the marketing industry and it's getting out of hand. It's time to gain some perspective.