Marketing Week
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RAF challenges sexist stereotypes with provocative ad juxtaposing clichéd ad slogans with front line combat
The RAF, which won Channel 4's annual £1m Diversity in Advertising award, mocks the gender stereotypes that all too frequently appear in mainstream advertising after new research found 40% of the most…
Toyota gears up to bring marketing automation in-house in efficiency drive
The Japanese car marque has created a new division in Europe so it can do more personalised marketing and avoid using TV for tactical campaigns.
Recommended Reading: Debunking the ‘bullshit’ and navigating the post-trust era
Marketing Week reviews the latest books and blogs for marketers.
Helen Edwards: Use technology to show more humanity, not less
Marketers need to get involved in conversations around technology to ensure it is put to use in a meaningful way that will enhance consumers' experience rather than leave them feeling cold.
Charlotte Rogers: By embracing the grassroots Carling shows a real interest in life on the margins
The beer giant’s unvarnished portrayal of British communities shows there’s life outside the Brexit bubble.
Under Armour wants to be a ‘louder brand’ as it looks to turn ‘each marketing dollar spent into three’
The American sportswear company is trying to make marketing dollars stretch further as it faces relentless competition from industry giants Adidas and Nike.