toughcompetent.com
The Psychology of Colour in CX & Branding
14+ min · · The way people perceive and ascribe meaning to colour is one of the most fascinating areas of neuroscience and marketing. For decades, marketers and UX designers have wrestled with the challenges of… · Shared by 117, including Philippe, Britney Muller 🇺🇦, Aleyda Solis 🇺🇦, Stephanie A Kowalski, 🇺🇦Evan Kirstel #B2B #TechFluencer
Entrepreneur
5 Marketing Experts Share Trends to Jump On (and Which to Avoid)
4 min · · Discover how to optimize your online presence in a crowded and noisy digital environment. · Shared by 104, including Ron McIntyre, Marsha Collier, Real Marsha Wright®, JD Prater, 🇺🇦Evan Kirstel #B2B #TechFluencer, LARRY ELKAN, Shawn Venasse
MIT Sloan Management Review
The Magic That Makes Customer Experiences Stick
Summary · 15+ min · · Businesses are discovering the power of emotion to forge memorable customer experiences, inspire loyalty and influence purchasing decisions. Drawing from behavioral and quantitative research as well as marketing strategies from automaker Ferrari, watchmaker A. Lange & Söhne, and other high-performing companies, Harvard Business School professor Stefan Thomke delves into the psychology and power of emotional customer experiences in this insightful article for MIT Sloan Management Review. · Shared by 217, including Bill Quiseng, Marsha Collier, Antonio Vieira Santos, Niklaus Gerber, Thomas Billeter, Jeanne Bliss, Annette Franz, CCXP, Jonathan Kogan, Steven Sinofsky, Clemens, Glenn Oberholzer, Johannes Dornisch, getAbstract, Bernhard Huessy, Patrick Walsh, Cătălina Movileanu, Denise Lee Yohn, Bob Sutton, Kelly Hungerford