An innovation blueprint consists of three distinct components: statement, antithesis, and thesis.
Your statement defines your company's ambitions and outlines why you believe in what you're doing, why now is the best time to do it and what makes you the best candidate for the job. From here, develop an antithesis that defines the problems, business models, and core technologies you don't intend to address. Why? It removes distractions and keeps the focus on priorities. Finally, create a thesis that gives you a clear lens into how you'll invest in problem spaces, business models, and technologies to create the change you want to see.