Entrepreneur

How to Spot Business Ideas Worth Pursuing

Your company might be eager to innovate, but you'll want to have a strategy in place to govern the prioritization of ideas - and avoid chasing shiny objects.

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startups

creativity

Takeaways

An innovation blueprint consists of three distinct components: statement, antithesis, and thesis.

Your statement defines your company's ambitions and outlines why you believe in what you're doing, why now is the best time to do it and what makes you the best candidate for the job. From here, develop an antithesis that defines the problems, business models, and core technologies you don't intend to address. Why? It removes distractions and keeps the focus on priorities. Finally, create a thesis that gives you a clear lens into how you'll invest in problem spaces, business models, and technologies to create the change you want to see.

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