“The best way to predict the future is to invent it,” Alan Kay once said.
In recent years, though, Google has increasingly blurred the lines between the two information markets it manages (the price-free market of search and the priced market of advertising). And that has made commercially valuable search results less effective than those that have no purely economic value. That is, Google appears to match information producers and consumers more effectively in the absence of the distorting power of money.
“The best way to predict the future is to invent it,”