Ravi Mehta Ravi is a Reforge Partner, creator of the Product Leadership program, and leads Product Strategy . Ravi was the CPO at Tinder, Product Dir at Facebook, and VP Product at Tripadvisor.
Today, companies win or lose based on the quality of their products—and this puts enormous pressure on product teams to not just deliver products, but deliver products that drive the company's strategy.
A good Company Mission is aspirational and has emotional appeal—it motivates your team to come to work every day and your customers to embrace the role your company plays in their lives.
Company Mission - The world your company sees and the change it wants to bring to that world. Company Strategy - The logical plan you have to bring your company’s mission into being. Product Strategy - The logical plan for how the product will drive its part of the company strategy. Product Roadmap - The sequence of features that implement the Product Strategy. Product Goals - The quarterly and day-to-day outcomes of the Product Roadmap that measure progress against the Product Strategy.