In UX
UX Mapping Methods Compared: A Cheat Sheet
Nielsen Norman Group
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.
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The ultimate guide to customer journey mapping
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~11 min read · 139 saves · 2020-09-22 · Taras Bakusevych · Journey mapping may seem complex, especially if you trying to do it in the group workshop. This article will give you a powerful tool and…
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How to Conduct Research for Customer Journey Mapping
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6 min read · 76 saves · 2019-02-11 · When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
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UX Research Cheat Sheet
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~11 min read · 152 saves · From 2017 · User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.
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5 UX Workshops Cheat Sheet
Nielsen Norman Group
8 min read · 134 saves · 2019-12-09 · UX Workshops are used throughout the design process to solve problems when crossfunctional ownership or consensus are needed. Here are 5 common UX workshops and how to use them within the design…
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CXL
6 Customer Journey Mapping Examples: How UX Pros Do It
CXL
~14 min read · 54 saves · From 2017 · Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Howeve
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Think with Google
Customer journey mapping: The path to loyalty
Think with Google
3 min read · 56 saves · From 2018 · Customer journey mapping can give you a greater understanding of how your customers are engaging with your brand, and also help you see how your products and services fit into their lives, schedules,…
