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This article is for people who already have a basic understanding of journey mapping, but if you are totally new to the tool and how to…
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Nielsen Norman Group
Empathy Mapping: The First Step in Design Thinking
Nielsen Norman Group
9 min read · From 2018 · Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
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UX Booth
Empathy Mapping: A Guide to Getting Inside a User's Head
UX Booth
8 min read · From 2018 · An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a…
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medium.com
Updated Empathy Map Canvas
medium.com
7 min read · From 2017 · We designed the Empathy Map at XPLANE many years ago, as part of a human-centered design toolkit we call Gamestorming.
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Nielsen Norman Group
UX Mapping Methods Compared: A Cheat Sheet
Nielsen Norman Group
8 min read · From 2017 · Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.
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uxdesignagency.com
UX Case Study: Use Empathy to Rise the App Rating from 2,8 to 4,7 in Six Months
uxdesignagency.com
~13 min read · From 2020 · It took six months for the Bank of Jordan’s mobile banking app to go from a 2.8 to 4.7 star rating on Google Play. How? By teaming up with…
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medium.com
How to Run an Empathy & User Journey Mapping Workshop
medium.com
5 min read · From 2016 · Introduction ¶
This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping.
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The New Yorker
Silicon Valley Has an Empathy Vacuum
The New Yorker
6 min read · From 2017 · Silicon Valley fails to take into account the human consequences of its technological wizardry.
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Nielsen Norman Group
Sympathy vs. Empathy in UX
Nielsen Norman Group
6 min read · From 2019 · The majority of UX professionals practice sympathy instead of empathy for their users.
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Psychology Today
Turn Empathy Into Compassion Without the Empathic Distress
Psychology Today
5 min read · From 2020 · Research shows ways to avoid empathy's pitfalls while remaining altruistic.
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