When talking about creativity, many people will tell you: “Think outside the box!” The catchphrase is so common in management consulting and business environments, it has become a bit of a cliché.… Open at source
While thinking inside the box may not feel like a natural approach to innovation—especially when we have been told our whole life to think outside the box—it has many benefits which become evident once we understand that constraints can foster creativity.
Thinking inside the box often provokes resistance as it runs counter to some of the most ubiquitous intuitions about innovation. However, it’s a formidable creative thinking tool which is actually fun to use.
Subtraction. Is there anything you can remove from the equation?