
Tom Fishburne
Stats + related links for Digital transformation and organizational change
There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating…
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Tom Fishburne
The Innovation Funnel cartoon
Tom Fishburne
2 min read · Jun 5th · Most organizations use some version of an innovation funnel to bring ideas to life. It starts with lots of ideas at the front end and then launches whatever survives all the way to the back end. Yet…
Reader View · Shared by 106, including Scott Brinker, Brian Solis, Stephan Woodtli, Chris Gledhill | gledhill.eth
Tom Fishburne
The Future of the Metaverse cartoon
Tom Fishburne
2 min read · Apr 17th · No one knows exactly what form the internet of the future will take, but the frustrations of the current internet won't automatically go away with new technology.
Reader View · Shared by 42, including Wilko S. Wolters 🇩🇪🇪🇺, Scott Brinker, Theodora (Theo) Lau - 劉䂀曼 🌻, Chris Gledhill | gledhill.eth
Tom Fishburne
Chief Something Officer cartoon- Marketoonist
Tom Fishburne
2 min read · May 8th · Unilever is the latest major company to rename the Chief Marketing Officer. Having added the word “Digital” in 2019 as “Chief Digital and Marketing Officer”, they got rid of the word “Marketing”…
Reader View · Shared by 41, including Aimee Lucas, Denise Lee Yohn, Annette Franz, CCXP, Scott Brinker, Tristán Elósegui, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, Wilko S. Wolters 🇩🇪🇪🇺
Tom Fishburne
Product/Market Fit
Tom Fishburne
2 min read · Apr 24th · A CB Insights study found that 35% of startups failed because they launched a product with no market need. It's one of the main reasons cited why startups fail.
Reader View · Shared by 29, including Scott Brinker, Chris Gledhill | gledhill.eth, Dirk Spannaus, Dave Kellogg
Tom Fishburne
"Shopping Cart Abandonment" cartoon
Tom Fishburne
2 min read · Apr 10th · Baymard Institute reports that 70% of all online shopping carts are abandoned. High cart abandonment rates are a headache for any marketer in charge of e-commerce sales.
Reader View · Shared by 29, including Chris Gledhill | gledhill.eth, Adrian Swinscoe, Theodora (Theo) Lau - 劉䂀曼 🌻, Scott Brinker
Tom Fishburne
False Choice Between Brand and Performance cartoon- Marketoonist
Tom Fishburne
2 min read · May 22nd · In a volatile business environment like this, there’s often pressure to shift gears (and budgets) from long-term brand building to short-term performance marketing that drive quick sales. I recently…
Reader View · Shared by 25, including Manuel Reinhard, Scott Brinker, Tom Pick | #B2Bmarketing guy
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