7 min read · Jun 15th · Follow these five ideas to transform complex topics into content your audience will understand (and read.) – Content Marketing Institute
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To match your language with the terms, concepts, and examples with which your audience is familiar, map their technical knowledge before you write.
~12 min read · Jul 13th · Content littered with jargon and buzzwords helps no one. Avoid these words, phrases, and whole categories of meaningless fluff – Content Marketing Institute
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