In Marketing
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement
Buffer
In October 2016, we dramatically changed our Facebook posting strategy and the results have been incredible. Here's how we 3x'd our reach and engagement.
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Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts
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9 min read · 324 saves · From 2018 · We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest Facebook marketing strategy studies of 2018.
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The #1 reason Facebook won’t ever change
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5 min read · 179 saves · From 2018 · Facebook’s (much deserved) media nightmare continued this week when it came under criticism for spamming members who signed up for two-factor authentication. This was followed by charges that its P…
In Marketing
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Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos
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~15 min read · 125 saves · From 2017 · What a difference a year makes. Last summer we wrote a post on why video is key to Facebook marketing. This summer our research data shows just how overwhelmingly dominant video, including Facebook…
Greylock
The Hierarchy of Engagement — Greylock Perspectives
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3 min read · 161 saves · From 2016 · The Fuel to Build an Enduring, Billion Dollar Business
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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
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20+ min read · 74 saves · 2019-02-05 · Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent […]
Harvard Business Review
To Change Your Strategy, First Change How You Think
Harvard Business Review
5 min read · 90 saves · From 2017 · Every new business model was a new mental model.
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Facebook Engagement for Brands and Publishers Falls 20% In 2017
buzzsumo.com
3 min read · 49 saves · From 2017 · The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. We analyzed over 880 million Facebook posts published by brands and…
Facebook Newsroom
News Feed FYI: Fighting Engagement Bait on Facebook
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1 min read · 58 saves · From 2017 · By Henry Silverman, Operations Integrity Specialist and Lin Huang, Engineer People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments,…
Buffer
Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement
Buffer
10 min read · 77 saves · From 2017 · Engagement on Facebook Pages has fallen by 70 percent, according to BuzzSumo. Here are 14 simple tactics you can try to boost your Facebook Page engagement.
