Buffer
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement
In October 2016, we dramatically changed our Facebook posting strategy and the results have been incredible. Here's how we 3x'd our reach and engagement.
Recently shared by
Take a deep dive
More like this
Buffer
Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts
Buffer
10 min read · 324 saves · From 2018 · We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest Facebook marketing strategy studies of 2018.
Greylock
The Hierarchy of Engagement — Greylock Perspectives
Greylock
3 min read · 164 saves · From 2016 · The Fuel to Build an Enduring, Billion Dollar Business
OM
The #1 reason Facebook won’t ever change
OM
5 min read · 180 saves · From 2018 · Facebook’s (much deserved) media nightmare continued this week when it came under criticism for spamming members who signed up for two-factor authentication. This was followed by charges that its P…
buzzsumo.com
Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos
buzzsumo.com
~15 min read · 125 saves · From 2017 · What a difference a year makes. Last summer we wrote a post on why video is key to Facebook marketing. This summer our research data shows just how overwhelmingly dominant video, including Facebook…
Harvard Business Review
To Change Your Strategy, First Change How You Think
Harvard Business Review
5 min read · 90 saves · From 2017 · Every new business model was a new mental model.
Reforge
The Product Strategy Stack
Reforge
20+ min read · 283 saves · Mar 9th · Ravi Mehta Ravi is a Reforge Partner, creator of the Product Leadership program, and leads Product Strategy . Ravi was the CPO at Tinder, Product Dir at Facebook, and VP Product at Tripadvisor.
Neil Patel
17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
Neil Patel
20+ min read · 74 saves · From 2019 · Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent […]
buzzsumo.com
Facebook Engagement for Brands and Publishers Falls 20% In 2017
buzzsumo.com
4 min read · 49 saves · From 2017 · The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. We analyzed over 880 million Facebook posts published by brands and…
Facebook Newsroom
News Feed FYI: Fighting Engagement Bait on Facebook
Facebook Newsroom
2 min read · 59 saves · From 2017 · By Henry Silverman, Operations Integrity Specialist and Lin Huang, Engineer People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments,…
