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A guide, not a template
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medium.com
Kill Your Personas
medium.com
6 min read · From 2018 · How persona spectrums champion real user needs
Reader View · Shared by 153, including Esther Schindler, Paolo Sinelli, Katja Evertz, Dominik Grolimund, Michelle Boisson, Honza Pav, Christian P. Stobbe, Gabriele, Adrian Swinscoe, Tom Connor, designshard, Mark Kaigwa, Fabricio Teixeira, Neil Lee, Marc Wieland, Cam, Florian Hanke 🍎, Andrea Desiato, Kim Lawless
HubSpot
Make My Persona
HubSpot
From 2018 · Create professional, customizable buyer personas in minutes with the help of our intuitive free generator.
Reader View · Shared by 87, including Nando 💪🇦🇺🇦🇷, Mark Kaigwa, Jacob du Toit, Quim, Raphael Bratschi, Laurie Wang, Scott Williams, Mike Taylor, Mohamed Azazy, Michael Musgrove, ErmanTaylan.eth, Fabricio Teixeira, Ricardo Yasuda, Dominik Grolimund, Taylor Banks 🌻🇺🇸🇺🇦
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Reader View · Shared by 155, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Jakub Albert Ferenc, Clemens, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
A List Apart
Beware the Cut ‘n’ Paste Persona
A List Apart
~13 min read · 2021-05-06 · User personas are a cornerstone of user research, but can fail when they portray abstract caricatures rather than actual potential users. Emanuela Cozzi and Lennart Overkamp show us a new take on u…
Reader View · Shared by 83, including zeldman
HubSpot
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
HubSpot
~13 min read · From 2017 · Learn how to create buyer personas for your business with this research guide and persona template.
Reader View · Shared by 25, including Pam Didner, Madalyn Sklar Digital Marketing since 1996, Tony Hughes
UX Collective
Wireframes, flows, personas and beautifully crafted UX deliverables for your inspiration
UX Collective
1 min read · From 2017 · When people think of UX Design documentation, the first image that comes to mind is dense, long, and heavily annotated wireframes, full of…
Reader View · Shared by 163, including Thomas Power, Chris Messina, Bernhard Huessy, Selim Imoberdorf, Mark Kaigwa, designshard, Oleg Baskov, Jakub Albert Ferenc, Florian Hanke 🍎, Jon Thompson, Fabricio Teixeira, Merkstatt, Mohamed Azazy, Yvette Dubel, Vincenzo Tremonte, Bjorn Larsen
Harvard Business Review
How to Curate Your Digital Persona
Harvard Business Review
7 min read · 2020-07-03 · Your public data tells a story. Is it telling the right one?
Reader View · Shared by 322, including Theodora (Theo) Lau - 劉䂀曼 🌻, Kate Nasser, Filippo Antonio Capizzi, Nicolas Babin #AmazonPartner, davidabrock, Thomas Pleil, Ayala Sherbow, ronkarr, Katja Evertz, Evan Kirstel the $B2B Techfluencer
UX Collective
Make your personas great again in 7 simple steps
UX Collective
7 min read · From 2019 · Less decoration — more actionable data
Reader View · Shared by 179, including Birgit Schefer, Bilal Aslam, Shawn Venasse, Bernhard Huessy, Roney Lacerda, Mike Taylor, Matthias Lampe, laugri, Jacob du Toit, Thomas Pleil, Matthias Kahr, sascha aßbach
InVision
Scrap the user persona. Replace it with the storyboard.
InVision
~11 min read · From 2019 · Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.
Reader View · Shared by 132, including Gerrit Eicker, Oliver Raduner, Davy De Pauw, Massimiliano Aroffo, Aldo Gnocchi, bouiboui, Gianluca Diegoli, designshard, Niklaus Gerber, Lara Burriesci, Bernhard Huessy, Gabriele, Bill Johnston
