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Stats + related links for Content Marketing in 2020: The Definitive Guide
A complete guide to the biggest content marketing trends that you need to know in 2020, including video, social media, emerging content formats and more.
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SearchEngineJournal®
The Difference Between Content Marketing & Content Strategy
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4 min read · From 2020 · Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both.
Reader View · Shared by 247, including Jochen Burkhard, Antonio Ramos, Julia McCoy, Danny Goodwin, Álvaro Felipe, Daniel Schwarz, AJ Ghergich, Jonathan Kogan, Jennifer Hurst, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Stephanie A Kowalski, Gerry Moran, George Waititu, Katja Evertz
Buffer
A Simple Guide to Creating a Social Media Content Strategy
Buffer
6 min read · Mar 28th · Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are…
Summary · Reader View · Shared by 90, including Daniel Schwarz, Evan Kirstel the $B2B Techfluencer, Stephanie A Kowalski
Content Marketing Institute
How to Develop a Content Strategy: Start With These 3 Questions
Content Marketing Institute
8 min read · From 2019 · Answer these three questions and use these helpful resources to create a successful content marketing strategy – Content Marketing Institute
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Portent
How to: Create a Content Strategy (only 652 steps!)
Portent
20+ min read · From 2013 · Content marketing is complicated. There's strategy, calendaring, audits, execution and then a host of little things like proofreading and editing. But it's a powerful marketing tool. Learn how to create a strategy and plan execution with this detailed walkthrough by Ian Lurie.
Reader View · Shared by 147, including Vikram Dutt, René Clausen Nielsen, Claus Heller 🇺🇦, Ⓓarío Macchi, Leslie D, Stephanie A Kowalski, Liza Sperling, blinch, Aleyda Solis 🇺🇦, Katja Evertz, Atul Pradhananga, ⎝Stéphan Lam⎠, Mark Kaigwa, Dominik Grolimund, Thomas Pleil, Davy De Pauw
level343.com
How to use Semantic SEO to Boost Your Content Strategy
level343.com
~14 min read · Apr 12th · Marco Giordano has written a comprehensive guide on using Semantic SEO to take your content strategy to the next level.
Reader View · Shared by 109, including Bill Slawski ⚓ 🇺🇦, Oliver Raduner
A List Apart
The Discipline of Content Strategy
A List Apart
From 2017 · It’s time to stop pretending content is somebody else’s problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch, time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.
Reader View · Shared by 168, including Oscar MacDonald, Brain Traffic, Thomas Pleil, Christian Müller, zeldman, Will Hoag 🏔‼️, Davo ⚡, Katja Evertz, Kristina Halvorson
troopmessenger.com
Content Marketing Strategy: The Guide You’d Need to Kick-Start your journey!
troopmessenger.com
~15 min read · From 2020 · SaaS Content Marketing costs 62% less than any outbound or traditional marketing method, and yet it generates approximately 3 times as many leads as conventional marketing.
Reader View · Shared by 84, including Antonio Ramos, Quim, Shawn Venasse, Katja Evertz, Mark Kaigwa, Daniel Schwarz
stevebryant.substack.com
Product Content Strategy 101
stevebryant.substack.com
4 min read · Feb 14th · A big gorgeous deck on how to get started with product content strategy
HubSpot
How to Plan a Content Marketing Strategy: A Start-to-Finish Guide
HubSpot
10 min read · From 2015 · Have a content marketing plan for 2017 yet? Here's how you can put one together.
Reader View · Shared by 72, including bernieborges, Mark Kaigwa, 👑Sir Lord Travis Wright, Web3 Speaker + #VeeCon, Brooke B. Sellas, Pam Didner
