Fast Company
Branding is dead, CX design is king
The days of crafting brands without incorporating a CX design mindset are drawing to a close.
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toughcompetent.com
The Psychology of Colour in CX & Branding
toughcompetent.com
~14 min read · 2019-10-23 · The way people perceive and ascribe meaning to colour is one of the most fascinating areas of neuroscience and marketing. For decades, marketers and UX designers have wrestled with the challenges of…
Forbes
The One Customer Experience Management Tool That Every CX Leader Must Use
Forbes
3 min read · 2019-10-01 · Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is…
helpscout.net
The Psychology of Color in Marketing and Branding
helpscout.net
~11 min read · From 2015 · The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
Forbes
The 6 Customer Experience (CX) Trends Every Company Must Get Ready For Now
Forbes
4 min read · 2019-10-21 · To become and remain competitive, every company must get ready for the latest customer experience (CX) trends. Those that are able to leverage these trends will rise to the top. Here are 6 customer…
Fast Company
Personal branding for people who hate personal branding
Fast Company
5 min read · 2019-08-31 · Self-promotion might not come naturally for some, but less outgoing people can use their natural strengths to create an authentic online presence.
Forbes
Unethical Marketing Destroys Customer Experience And Brand Reputation
Forbes
3 min read · 2019-08-11 · A study by Label Insight found that 94% of consumers are likely to be loyal to a brand that offers complete transparency.
Ann Handley
Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)
Ann Handley
4 min read · 2019-12-04 · New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.
Forbes
5 Types Of Content Marketing Businesses Can Use To Improve Customer Experience
Forbes
4 min read · 2019-10-18 · Like it or not, content marketing is here to stay. Leverage these five most impactful content formats to make longer-lasting impressions on your customers today.
CustomerThink
Customer Experience Analytics and Tracking: CX Metrics 101
CustomerThink
3 min read · 2020-07-16 · In today’s digital-first-but-not-digital-only, customer-centric world, customer experience (CX) has quickly emerged as a critical differentiator for 9 out of 10 executives. But while many…
