Branding is dead, CX design is king
Fast Company
The days of crafting brands without incorporating a CX design mindset are drawing to a close.
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~13 min read · 117 saves · 2019-10-19 · The way people perceive and ascribe meaning to colour is one of the most fascinating areas of neuroscience and marketing. For decades, marketers and UX designers have wrestled with the challenges of…
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The One Customer Experience Management Tool That Every CX Leader Must Use
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3 min read · 127 saves · 2019-10-01 · Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is…
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The Psychology of Color in Marketing and Branding
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~11 min read · 420 saves · From 2015 · The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
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The 6 Customer Experience (CX) Trends Every Company Must Get Ready For Now
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4 min read · 108 saves · 2019-10-21 · To become and remain competitive, every company must get ready for the latest customer experience (CX) trends. Those that are able to leverage these trends will rise to the top. Here are 6 customer…
Fast Company
Personal branding for people who hate personal branding
Fast Company
4 min read · 825 saves · 2019-08-31 · Ana Andjelic · Self-promotion might not come naturally for some, but less outgoing people can use their natural strengths to create an authentic online presence.
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Unethical Marketing Destroys Customer Experience And Brand Reputation
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2 min read · 91 saves · 2019-08-11 · A study by Label Insight found that 94% of consumers are likely to be loyal to a brand that offers complete transparency.
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Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)
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4 min read · 149 saves · 2019-12-04 · New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.
Forbes
5 Types Of Content Marketing Businesses Can Use To Improve Customer Experience
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4 min read · 75 saves · 2019-10-18 · Like it or not, content marketing is here to stay. Leverage these five most impactful content formats to make longer-lasting impressions on your customers today.
Forbes
Ten Content Marketing Hacks To Drive A Better Customer Experience
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3 min read · 70 saves · 2019-09-08 · Content marketing is part of the customer experience. But there is a better way of thinking about it. Even the term content marketing is, to borrow a phrase, “so last year.” The updated term is…
