The new dot com bubble is here: it’s called online advertising
The Correspondent
In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital…
Recently shared by
Take a deep dive
More like this
kalkis-research.com
In Marketing
Hootsuite
Social Media Advertising 101: How to Get the Most out of Your Budget
Hootsuite
~19 min read · 123 saves · From 2016 · In this complete social media advertising guide, we dig into everything you need to know about launching a social ad campaign.
In Marketing
Harvard Business Review
Advertising Makes Us Unhappy
Harvard Business Review
5 min read · 119 saves · 2019-12-29 · Nicole Torres · The more a country spends on ads, the less satisfied its citizens are.
blogs.harvard.edu
GDPR will pop the adtech bubble
blogs.harvard.edu
~16 min read · 230 saves · From 2018 · In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mor…
idlewords.com
The Advertising Bubble
idlewords.com
2 min read · 33 saves · From 2015 · 11.14.2015 The Advertising Bubble A few days ago VentureBeat published an article called The 7 martech buying trends shaping sales & marketing strategies in 2016, a piece of sponsored prose remarkable…
In Marketing
Social Media Today
25 Predictions for Social Media Marketing in 2021
Social Media Today
~18 min read · 205 saves · 2020-11-30 · Andrew Hutchinson · After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead.
Kevin Simler
Ads Don't Work That Way
Kevin Simler
~19 min read · 80 saves · From 2015 · There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather…
In Marketing
SparkToro
Something is Rotten in Online Advertising
SparkToro
8 min read · 97 saves · Jan 6th · Rand Fishkin · What the #$%* is going on with the digital advertising ecosystem? Where to even begin... Should we start with the upcoming loss of third-party cookies?
In Technology
WIRED
Ad Tech Could Be the Next Internet Bubble
WIRED
2 min read · 230 saves · 2020-10-05 · Gilad Edelman · The scariest thing about microtargeted ads is that they just don’t work.
