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Stats + related links for Everything is Amazing, But Nothing is Ours
Back in 2015, I wrote a blog post called Dropbox: the First Dead Decacorn. At the time, it was the most widely shared take I’d ever written. I learned several things from writing this piece, and no…
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First Round
What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack
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~18 min read · From 2016 · As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.
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My Management Lessons from Three Failed Startups, Google, Apple, Dropbox, and Twitter
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Design words with data
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7 min read · From 2016 · How data informs our writing at Dropbox
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The New York Times
Zoom’s security woes were no secret to business partners like Dropbox
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Fostering focus for small screens
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5 min read · From 2018 · How we redesigned Dropbox mobile for rapid work
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process.st
Freemium Conversion Rate: Why Spotify Destroys Dropbox by 667%
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9 min read · From 2016 · In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal rates are more like 1%, and that’s if users are reasonably active.” If 1% is average, and Dropbox's "really good conversion rate" is 4%, then 26.6% is absolutely bloody ridiculous. As for its retent
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A UX Research Crash Course for Founders — Customer Discovery Tips from Zoom, Zapier & Dropbox
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Design research at Dropbox
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4 min read · From 2017 · How to win friends and influence product
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