5 min read · Aug 22nd · The streaming service has discovered the allure of clickbait. You won’t believe what happens next.
Netflix seems to be flirting with the tantalizing tools that web editors discovered a decade ago or more: the curiosity gap, the sexy thumbnail, the misleading image. A homepage is a homepage, after all, and these days, Netflix has discovered clickbait.
my homepage illustrates The Big Lebowski with a photo of an angry John Goodman pointing a gun, as if the Coen brothers’ comedy is actually some kind of revenge thriller.
The question is: What will Netflix do about its algorithms discovering humans’ basest instincts? There’s evidence that even now, their internal metrics are shifting to emphasize not whether you click on a show but whether you stick with it.