Life Beyond Email: Chatbot Marketing
Chatbots, introduced just a few years ago, have already become familiar tools in customer service, and their capabilities and popularity are only increasing. Marketers who aren’t yet up to speed on chatbots will appreciate Matthew Barby’s clear and useful primer. Serving as the director of acquisition marketing at HubSpot, co-founder of the SEO community Traffic Think Tank and co-host of the Decrypting Crypto podcast, Barby concisely explains how chatbots work, the steps involved in building one and some convincing reasons why you should.
More from Matthew Howells-Barby Ξ mhb.eth
The Remote Leader’s Guide to Managing a Team
Remote work is becoming increasingly common. While some enjoy the flexibility that home-based office work can offer, others develop a sense of isolation and pressure to be available on a 24/7 basis. Matthew Barby, a London-based executive at HubSpot, has plenty of experience managing teams spread across continents and time zones. He offers some of the best practices he has developed over the years in an informative article. Leaders and employees who regularly interact with virtual team members can learn from his insights.
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