7 min read · Jun 21st · There’s a crop of influencers romanticizing the workday. Is that a good thing?
Work hard, the thinking goes, and you will be rewarded, even if circumstances point to a future where we’ll likely be less well off than our parents
#ProductivityTok thrives on the concept of aspirational labor, where the right combination of gadgets, manifestation, and rise-and-grind chutzpah can catapult anyone into the career of their dreams. But aspirational work and consumption have always been central to lifestyle content.
Sure, the right mixture of these tips can make us more organized and focused, but the outcome isn’t always a better work-life balance or a more structured morning routine. It’s the gamification of labor, where the pressure for output is exhilarating because it’s tangible and trackable.