How to choose the right UX metrics for your product — GV Library — Medium
When designing for the web, you can analyze usage data for your product and compare different interfaces in A/B tests. This is sometimes…
More from GV
The Design Sprint — Google Ventures
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.
Five principles for great interface copywriting — GV Library — Medium
For many technology companies, design is mysterious.
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