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Freemium Conversion Rate: Why Spotify Destroys Dropbox by 667%
In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal rates are more like 1%, and that’s if users are reasonably active.” If 1% is average, and Dropbox's "really good conversion rate" is 4%, then 26.6% is absolutely bloody ridiculous. As for its retent
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