The Three Tools Netflix Used to Build Its World-Class Brand
Netflix's former branding guru shares the frameworks startups need to build enduring brands.
More from First Round
The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact Design Org
From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan…
How Superhuman Built an Engine to Find Product/Market Fit
Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring…
8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks
Repeat PM turned first-time founder Ryan Glasgow addresses the tough product questions every founder faces, from segmenting the market and iterating on early MVPs, to finding product/market fit and…
«You can't rely on your customers to figure out what to build. They can really only tell you what outcomes they're looking to achieve»
Set “Non-Goals” and Build a Product Strategy Stack
Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also…
You May Also Like
PayPal — Gretel
For more than 20 years, PayPal has remained at the forefront of the digital payment revolution, leveraging technology to help make financial services and commerce more convenient, affordable, and…
Anatomy of a Product Placement
As consumers skip ads and streaming content balloons, brands aim to be everywhere all at once.
Airbnb CMO on ditching performance marketing for big, bold brand campaigns
We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula.
How Nike became the brand to imitate
Lessons marketers can take from studying one of the world’s most iconic brands
Why Messaging Is Luxury’s Superpower
In luxury, it’s the story that carries the value, not the product. If brands don’t get their messaging right, the consequences can be disastrous.
«Very few companies manage to have one message, or one brand story, across the organization. Brand stories today are — in most cases — a sea of sameness.»
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
Who uses Refind?
250k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.
Is Refind free?
Yes, it’s free!
How can I sign up?
Head over to our homepage and sign up by email or with your Twitter or Google account.