Facebook Ads: The Complete, Always-Updated Guide
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This is it! Everything you ever need to know about getting started with Facebook Ads. We cover Facebook Ads from setup to budget, and beyond!
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Facebook Ads Cost: The Complete Guide to the Cost of Facebook Ads
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10 min read · 62 saves · From 2017 · We previously shared what $5 per day will buy you on Facebook ads, but how much do Facebook advertising cost? With Facebook becoming a pay-to-play channel..
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Inside the Facebook Ads of Your Competitors: How to Research
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8 min read · 61 saves · 2019-09-16 · We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers…
In Social Media
The New York Times
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim
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6 min read · 54 saves · 2019-08-05 · Thomas Kaplan · Some of President Trump’s re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny after the El Paso shooting.
In Facebook
okdork.com
What I learned spending $2 Million on Facebook Ads
okdork.com
69 saves · From 2015 · The whole Facebook ads world can be very confusing. Target this interest, don’t do this hack, make sure to exclude certain people. Good lord, where to even begin. Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system. Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook. (Read all the way to the bottom to download the Checklist to Spend Your First $100 on
Search Engine Land
5 reasons why your Facebook Ads campaigns are failing
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5 min read · 57 saves · 2020-04-14 · To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
WIRED
How Trump Conquered Facebook Without Russian Ads
WIRED
9 min read · 110 saves · From 2018 · Why Russia’s Facebook ads were less important to Trump’s victory than his own Facebook ads.
Recode
Facebook is banning all ads promoting cryptocurrencies — including bitcoin and ICOs
Recode
3 min read · 126 saves · From 2018 · It’s an "intentionally broad" policy aimed at stopping scammers.
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~20 min read · 30 saves · From 2016 · Let me start with the bad news: with Facebook, images matter more than copy. Images are everything in Facebook ads. Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. Because of this, Consumer Acquisition recommends that – before you think about optimizing your ad …
HubSpot
11 Examples of Facebook Ads That Actually Work (And Why)
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~15 min read · 37 saves · From 2015 · Some of the best Facebook ad examples for each type of Facebook ad -- and what makes them effective.
