Rebrand 2018 | Case studies
uber.design
A tech startup turned global mobility platform in eight short years: that deserves a holistic brand system that’s instantly recognizable, works around the world, and is efficient to execute.
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medium.com
Uber Design Platform
medium.com
8 min read · 91 saves · 2019-08-12 · Marco Paglia · This morning, I took a Jump bike to my office in San Francisco. As I write this, an Uber driver in Bangkok is taking a customer home on a…
Adweek
Get an Exclusive Look at Uber's New Brand Revamp
Adweek
4 min read · 38 saves · From 2018 · The company wants to be known as a ‘platform of mobility.’
medium.com
Designing the new Uber App
medium.com
6 min read · 146 saves · From 2016 · How everything started with a simple twist
In Design
standards.site
a new way to design brand guidelines.
standards.site
127 saves · 2020-08-03 · Made byStandards ManualOrderShore
stories.platformdesigntoolkit.com
7 Key Platform Design Principles
stories.platformdesigntoolkit.com
~16 min read · 147 saves · From 2018 · To design Strategies that mobilize, in the XXIst Century
Uber
Uber Brand Guide
Uber
59 saves · From 2016 · Bits + Atoms: The idea at the heart of Uber—using technology to move the physical world.
medium.com
Design at Uber - From Pixels to People
medium.com
4 min read · 51 saves · From 2016 · How Uber designs for citizens in 450+ cities and on 6 continents
In Coronavirus
google.com
COVID-19 Community Mobility Report
google.com
327 saves · 2020-04-03 · See how your community is moving around differently due to COVID-19
GV
The Three-Hour Brand Sprint
GV
~19 min read · 361 saves · From 2017 · Jake Knapp · GV’s Simple Recipe For Getting Started On Your Brand
