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The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how… Open at source
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Sparkol
8 Classic storytelling techniques for engaging presentations
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8 min read · From 2015 · A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Lifehacker
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
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6 min read · From 2017 · A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and…
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Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
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~12 min read · From 2017 · People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories.
Content Marketing Institute
16 Visual Storytelling Tips to Give Your Content Marketing a Boost
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~12 min read · From 2017 · Follow one or more of these 16 tips to make your visual content stand out in a crowded field – Content Marketing Institute
UX Magazine
Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
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7 min read · 2020-02-21 · Being a good storyteller is why some product managers, marketers, and designers make the leap from Good to Great… and others don’t.
Contently
The Science Behind the Power of Storytelling
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5 min read · From 2016 · Whether you're a Nigerian prince or an investigative journalist, a good storyteller can actually compel others to act by manipulating their emotions.
Social Media Today
6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]
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1 min read · Aug 22nd · TikTok has shared a collection of some of the most effective brand storytelling formats for the platform.
Social Media Examiner #SMMW22
How to Use Visual Storytelling in Your Marketing: 5 Ways
Social Media Examiner #SMMW22
~11 min read · 2020-10-20 · Discover five ways to use visual content to tell stories that engage your audience and help you build a deeper connection with them.
aerogrammestudio.com
Pixar's 22 Rules of Storytelling
aerogrammestudio.com
3 min read · From 2013 · Pixar's Rules of Storytelling were originally tweeted by Emma Coats, a Pixar Story Artist. Rule 1: You admire a character for trying more than for their successes.
