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The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how…
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Sparkol
8 Classic storytelling techniques for engaging presentations
Sparkol
8 min read · From 2015 · A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
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Lifehacker
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
Lifehacker
6 min read · From 2017 · A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and…
Reader View · Shared by 380, including Mark Kaigwa, Merkstatt, Dez S. Papp, Klaus Eck, Matthew Turland, Mike Taylor, Katja Evertz, Tillmann Allmer, Arin Basu, Maker, Stephanie A Kowalski, Nando 💪🇦🇺🇦🇷, Dominik Grolimund, ⎝Stéphan Lam⎠, Brandon Uttley, Mariella Petrigni 🌍 Translator, Philip Stehlik, PotHix, Lluís Codina, Erick Mazer Yamashita
Buffer
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Buffer
~12 min read · From 2017 · People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories.
Reader View · Shared by 498, including Alfred Lua, Eleanor | The Copywriter, Manos Hatzimalonas, Shawn Venasse, Thomas Pleil, Klaus Eck, Dominik Grolimund, almagentia369, Lluís Codina, Katja Evertz, Stephanie A Kowalski, Diego Paladino, Su Franke, Björn Ognibeni, Tris Hussey, Tarik ESSAADI, Stephan Spencer, Balthasar Glättli🌻 🕊, Sir Lord Travis Wright, Web3 Speaker, Kris Fannin
Content Marketing Institute
16 Visual Storytelling Tips to Give Your Content Marketing a Boost
Content Marketing Institute
~12 min read · From 2017 · Follow one or more of these 16 tips to make your visual content stand out in a crowded field – Content Marketing Institute
Reader View · Shared by 169, including Michael Musgrove, Martin Howard, Stefan Diepolder, Clemens M. Schuster, Klaus Eck, Sara Tian, blinch, ahg, Stephanie A Kowalski, Martina Bürge, Andrew Cunning, Thomas Pleil, Davy De Pauw, Dez S. Papp
teachyourselfcs.com
Teach Yourself Computer Science
teachyourselfcs.com
~12 min read · From 2017 · All the resources you need to give yourself a world class computer science education
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Contently
The Science Behind the Power of Storytelling
Contently
5 min read · From 2016 · Whether you're a Nigerian prince or an investigative journalist, a good storyteller can actually compel others to act by manipulating their emotions.
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shorthand.com
Storytelling and the future of content marketing
shorthand.com
9 min read · 2021-12-16 · Why are leading brands turning to digital storytelling for their content marketing?
Reader View · Shared by 109, including Tarik ESSAADI, Stephanie A Kowalski, Jonathan Kogan
UX Magazine
Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
UX Magazine
7 min read · From 2020 · Being a good storyteller is why some product managers, marketers, and designers make the leap from Good to Great… and others don’t.
Reader View · Shared by 351, including Howard Getson, Katja Evertz, Philippe Surber, Tom Connor, Stephanie A Kowalski, George Waititu, Gabriele, Chris Heilmann, Matthias Lampe, Josep M. Ganyet, rudolph regter, shishir das, Konrad Weber, Christian P. Stobbe, Niklaus Gerber, Marius Bleuer, Oscar MacDonald, Rick King, Jansnet, Jacob Jarnvall
shanafigueroa.com
Another Way to Tell a Story: Sociological vs Psychological Storytelling
shanafigueroa.com
9 min read · Mar 25th · On the occasion of the largest pandemic in a century, you might’ve watched or re-watched Contagion, a star-studded 2011 movie directed by Steven Soderbergh about a deadly virus originating from Chi…
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