The science of storytelling
The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how…
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Want a Better Pitch? Watch This. — Firm Narrative — Medium
When leaders ask me to help them tell better stories, I always start by sending them this video.
“You don’t get it. You aren’t the point.”
The surprising reason why your brand sucks at storytelling, and what to do about it.
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