Entrepreneurs and investors base decisions on user growth forecasts. But common models for user growth rely on lagging indicators. In this clever article, venture capitalist Andrew Chen details a method for understanding and predicting growth via user “acquisition loops” and “engagement loops.” Start-up investors and entrepreneurs will appreciate Chen’s authoritative take on this crucial subject, as well as his emphasis on sustainability and quality.
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
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