Consumer startups are dead. Long live consumer startups.
medium.com
“It is a dark time for the Rebellion”
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Recode
The rise of giant consumer startups that said no to investor money
Recode
~11 min read · 257 saves · From 2018 · A new breed of entrepreneurs is creating huge consumer brands — like MVMT and Tuft & Needle — without venture capital, and laughing all the way to the bank.
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Consumer startups are awesome, and here's what I'm looking for at a16z (70 slide deck)
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~16 min read · 137 saves · From 2018 · Above: New technology has always captivated consumers! Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? And since I’m focused mostly on consumer…
lennyrachitsky.com
How the biggest consumer apps got their first 1,000 users
lennyrachitsky.com
~15 min read · 773 saves · 2020-05-12 · Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent…
a16z
What’s Next in Consumer Startups?
a16z
1 min read · 23 saves · From 2018 · https://youtu.be/_QQq9-qOuo8 watch time: 22 minutes If you look at consumer adoption curves of major new technologies in the U.S. over the past 100 years, you'll see interesting patterns in both gr…
In Startups
Harvard Business Review
Startups, It’s Time to Think Like Camels — Not Unicorns
Harvard Business Review
4 min read · 104 saves · 2020-10-16 · Alex Lazarow · Three strategies for surviving in a tough environment.
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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups
Andrew Chen
2 min read · 77 saves · From 2018 · Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation! If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen […]
In Startups
Sam Altman
Hard Startups
Sam Altman
2 min read · 198 saves · 2020-02-26 · The most counterintuitive secret about startups is that it’s often easier to succeed with a hard startup than an easy one. A hard startup requires a lot more money, time, coordination, or...
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Fast Company
Could these 50 hot tech startups be tomorrow’s unicorns?
Fast Company
6 min read · 169 saves · 2020-06-10 · Mark Sullivan · The next crop of billion-dollar phenoms may be dominated by companies that quietly help other companies get business done, not splashy consumer brands.
