20+ min read · Sep 14th · The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their…
In an MVP, you try to simulate the entire car. In an MVT, you are just testing whether the drivetrain is more powerful with an electric engine or a gas one.
If you focus on MVTs instead of MVPs, you get closer to the heart of the question: Can you predict success before you launch? I believe the answer is yes. With the right approach, you can make a strong prediction about your chance of success and reduce (not eliminate) your chance of failure.
For each MVT you run, you should ask yourself again: Now that I’ve proven or disproven that risk, what are other risks I should be considering and testing against?
20+ min read · Sep 21st · Frustrated with your Executive team meetings? We tapped 25 top leaders from the startup C-Suite to share their tested tips, from getting started with an executive team to crafting the agenda and…
Think of yourself as a designer and the meeting attendees as your customers. How might you design the best experience for them?
Sending out content in advance, preparing folks for topics they should be thinking about — a lot of that prep work is important
Rotational Chief of Staff — a director-level person who organizes the weekly exec meeting for one quarter, then hands over the task to the next person for another quarter
20+ min read · Nov 4th · After 20 years of executive coaching, Alisa Cohn shares advice for getting better at self-reflection, collecting feedback, and changing behavior.
As a founder, you likely felt a connection between your personal style and the kind of product and service you wanted to build. And so it makes sense that your startup will initially shape itself around you. But over time, as the company grows, you as the CEO need to bring something different to the table — your style can’t stay static.
The act of reflection needs to become reflex. Radical self-examination requires a sincere desire to see and own your own “stuff” so that you can grow.
If you haven’t done some self-reflection, you hire yourself over and over again without realizing it. Your company becomes a mirror of yourself — with all the good and all the bad.
20+ min read · Nov 9th · After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes…
What’s going on here isn’t magic, nor is it “just marketing tactics.” It’s language/market fit at work — when you find the exact right words to explain your product or service to prospective customers
language/market fit is the most under-appreciated concept for early-stage startups
As an unknown startup, it’s hard enough to even get people to read or click on your ads, let alone rewrite their beliefs or change habits.
~20 min read · Nov 16th · Drawing from her career at PayPal, Intercom, GetYourGuide, and now as founder/CEO of Ascend (an online leadership program that empowers women) Shivani Berry shares her playbook for attracting more…
20+ min read · Sep 9th · CEO Tara Viswanathan shares her biggest lessons from the early years of building Rupa Health — including how to pivot your way into the right product and build the winning team.
Most conventional startup advice out there is post-product/market fit, but it’s dangerous to take that advice when you’re still pre-product/market fit.
The most common mistake I’ve seen founders struggle with is falling in love with a particular product or solution and thus spending too many cycles on something that doesn’t work.
Finding product/market fit is about finding the small problem that seems so simple and obvious in retrospect.
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