GDPR will pop the adtech bubble
blogs.harvard.edu
In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mor…
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blogs.harvard.edu
GDPR will pop the adtech bubble
blogs.harvard.edu
~14 min read · 24 saves · From 2018 · In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mor…
pagefair.com
GDPR consent design: how granular must adtech opt-ins be?
pagefair.com
9 min read · 70 saves · From 2018 · This note examines the range of distinct adtech data processing purposes that will require opt-in under the GDPR.[1] In late 2017 the Article 29 Working Party cautioned that “data subjects should be…
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The new dot com bubble is here: it’s called online advertising
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20+ min read · 355 saves · 2019-11-06 · In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital…
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Harvard Business Review
How GDPR Will Transform Digital Marketing
Harvard Business Review
8 min read · 248 saves · From 2018 · Expect increased contextual advertising.
kalkis-research.com
idlewords.com
The Advertising Bubble
idlewords.com
2 min read · 33 saves · From 2015 · 11.14.2015 The Advertising Bubble A few days ago VentureBeat published an article called The 7 martech buying trends shaping sales & marketing strategies in 2016, a piece of sponsored prose remarkable…
blogs.harvard.edu
Doc Searls Weblog · Is the online advertising bubble finally starting to pop?
blogs.harvard.edu
20+ min read · 10 saves · From 2016 · I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be ob…
The Economist
The bitcoin bubble
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4 min read · 286 saves · From 2017 · There may be good reasons for buying bitcoin. But the dominant reason at the moment is that it is rising in price
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Beyond the Bitcoin Bubble
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707 saves · From 2018 · Yes, it’s driven by greed — but the mania for digital cash could wind up building something much more important than wealth.
