A customer journey map guides strategy and helps set campaign objectives and measure progress and results. Follow these steps to optimize your mapping for truly data-driven marketing.
Video has become a highly popular type of online content--among marketers, too. See why a video marketing strategy is a must, with 40+ stats that highlight the importance of video in marketing.
Marketing Strategy - Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that…
What is thought leadership? What's the difference between content marketing and thought leadership? Learn the differences and how to use both for best results.
B2B decision-makers prefer thought leadership content that isn't sales-y and that has a human tone and a clear point of view. See the research.