Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.
Step 1: How to come up with an idea
«Step 1: INSIGHT: Come up with your idea ← This post Step 2: AUDIENCE: Identify your super-specific who Step 3: HOOK: Craft your pitch Step 4: REACH: Find your early adopters where they are Step 5: RETAIN: Iterate until enough people stick around»
In this [series of articles](/category/design-patterns/), we highlight design patterns and techniques to design better interfaces. You can find more examples in [“Smart Interface Design…
I’ve learned a lot about building startups over the past few years, and have become much more opinionated on how to do it well. I spent the last 2 years at Clubhouse, where my learning was…
«Importantly, don’t just tell, rather show users how you want them to engage. Collaboration between community and product can be very valuable here.»
Introductory playbook for beginners to acclimate to popular marketing tools and know when to use them. Is my team actually using the latest and greatest marketing tools?
«Unbounce: The most flexible landing page builder. It's used to create custom pages that convert new visitors into users»