CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
A career in customer service can be challenging and service agents' efforts are often underappreciated across the organization.
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively.
Content marketing is a must for brands that want to create awareness and attract new customers. But what does it take to create a successful content strategy?
Given the strong link between employees and customers, should customer experience (CX) and employee experience (EX) programs be managed together?