The TikTok threat to Google’s business isn’t just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being impacted by a growing preference for social media…
Reader View · 6 min read · Jul 13th · A Google executive said the company's data shows TikTok and Instagram are a threat to Google Search with Gen Z, and Google is working to keep up. · Shared by 332, including Zoe Scaman, Stig Ørskov, Cyril Coste #DigitalTransformation, Scott Galloway, Casey Newton, Theodora (Theo) Lau - 劉䂀曼 🌻, Hey! Dip Your Toes In, Wesley Fryer, Ph.D. 🌎🎙🚀 (he/him)
Reader View · 2 min read · Aug 15th · While TikTok occupies the time of 67% of teens surveyed for a recent Pew Research Center study, it's another video site that truly attracts the views. (Sorry, Facebook.) · Shared by 292, including Evan Kirstel the $B2B Techfluencer, Jill-I didn't pay for the checkmark-Duffy, Howard Getson, Marsha Collier
o platform comes close to YouTube. It's used by 95% of the surveyed teens. Pew also asked how often the kids are using the sites, ranging from “ever” to “constantly.” YouTube is again at the top, for constant use (19%), and TikTok is number two, at 16%.
Reader View · 6 min read · Jul 28th · Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms. · Shared by 257, including Brian Clark, Nir Eyal, Jane, Mark Tabladillo PhD, Felix M, luis antónio santos, Dirk von Gehlen, Marsha Collier, Chris Gledhill | gledhill.eth, Stephanie A Kowalski, Timothy Caulfield, Matt Navarra, Chad S. White, Theodora (Theo) Lau - 劉䂀曼 🌻
Reader View · ~11 min read · May 4th · “Buy now, pay later” services could very well be jeopardizing the financial futures... · Shared by 929, including Evan Kirstel the $B2B Techfluencer, Lauren Goode, SUBSCRIBE TO MY SUBSTACK, Eghosa Omoigui, Chris Gledhill | gledhill.eth, Katja Evertz, Theodora (Theo) Lau - 劉䂀曼 🌻, Matt Navarra
28% of Black and Hispanic Americans signed up for at least one point-of-sale loan in January 2022, compared with 14% of white Americans.
Reader View · ~14 min read · May 28th · Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign. · Shared by 175, including Stephanie A Kowalski, Thomas Pleil, Neil Hart 💙, Katja Evertz
Reader View · 5 min read · 2021-09-24 · One TikTok created a mystery for some scientific surveys. · Shared by 518, including Daniel Kraft, MD, John Nosta, Thomas Pleil, @email@example.com, Ines Bieler, Jonathan Kogan, Gabriele, Matt Navarra, Mathew Ingram, Berci Meskó, MD, PhD, anildash, Katja Evertz, Digg, Merkstatt@troet.cafe, George M 🇪🇺, Akvile DeFazio, Wesley Fryer, Ph.D. 🌎🎙🚀 (he/him)
A member of the Stanford Behavioral Laboratory posted on a Prolific forum, “We have noticed a huge leap in the number of participants on the platform in the US Pool, from 40k to 80k. Which is great, however, now a lot of our studies have a gender skew where maybe 85% of participants are women. Plus the age has been averaging around 21.”
Reader View · 7 min read · From 2020 · TikTok might not be winning over President Trump, but it sure beats its Instagram copycat for making and sharing short videos. · Shared by 133, including Michaël Jarjour, OM, Katja Evertz, felix salmon, Klaus Eck, Mark Kaigwa, Merkstatt@troet.cafe, Matt Navarra, Evan Kirstel the $B2B Techfluencer, Stephanie A Kowalski, SUBSCRIBE TO MY SUBSTACK, Mathew Ingram
Reader View · 2 min read · Aug 24th · TikTok promises new opportunities for content engagement and paths to purchase – particularly when brands effectively leverage the platform's search capabilities, writes Kirsty King of Nativex. · Shared by 119
Reader View · ~13 min read · Aug 16th · Trends in medium, AI, and user interaction underpin Instagram’s response to TikTok, and will determine Meta’s long-term moat. · Shared by 127, including @firstname.lastname@example.org, Claudia Sommer, Kyle Chayka, Matt Navarra, Ross Dawson, Thomas Pleil