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Lenny Rachitsky

Key takeaways from Kickstarting and scaling a consumer business

Step 1: How to come up with an idea

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Step 1: INSIGHT: Come up with your idea ← This post Step 2: AUDIENCE: Identify your super-specific who Step 3: HOOK: Craft your pitch Step 4: REACH: Find your early adopters where they are Step 5: RETAIN: Iterate until enough people stick around
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