Kickstarting and scaling a consumer business

Seven ways to tell if you've got PMF, and five frameworks to help you to find it if you don't

Guest post by Niya Dragova, co-founder of Candor

«Take your time; this is important if you want your salary to reflect your value. If everyone wants you, you’ll be calling the shots later.»

My take on the PM role

Guest post by Justin Gage, writer of Technically and growth at Retool

Yuhki Yamashita, Chief Product Officer at Figma, shares lessons learned, plug-and-play templates, and fresh insights into how Figma builds product

Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.

In this [series of articles](/category/design-patterns/), we highlight design patterns and techniques to design better interfaces. You can find more examples in [“Smart Interface Design…

I’ve learned a lot about building startups over the past few years, and have become much more opinionated on how to do it well. I spent the last 2 years at Clubhouse, where my learning was…

«Importantly, don’t just tell, rather show users how you want them to engage. Collaboration between community and product can be very valuable here.»

Introductory playbook for beginners to acclimate to popular marketing tools and know when to use them. Is my team actually using the latest and greatest marketing tools?

«Unbounce: The most flexible landing page builder. It's used to create custom pages that convert new visitors into users»

Good and great activation rates based on the results of our benchmarking survey