Replacing The User Story With The Job Story — Jobs To Be Done
Too many assumptions are dangerous
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How people think about buying new products
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Know the Two — Very — Different Interpretations of Jobs to be Done
The popularity of Jobs to be Done has exploded in recent years. This has been both good and bad.
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Personas vs. Jobs-to-Be-Done
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
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