Alan Klement
Stats + related links for Replacing The User Story With The Job Story — Jobs To Be Done
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Harvard Business Review
Know Your Customers’ “Jobs to Be Done”
Harvard Business Review
20+ min read · From 2016 · Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
Reader View · Shared by 576, including Chloe Abrasada, Gio Tiongson, Aaron Orendorff, Nir Eyal, Gabriele, Greg Meyer, Glenn Oberholzer, Pete Skomoroch, Shreyas Doshi, Jonathan Kogan, Balaji Srinivasan, designshard, Kris Fannin, Scott Monty, Mark Kaigwa, Konrad Weber, Bill Johnston, Li Jin, 𝐦𝐫𝐯𝐧 , Klaus Eck
A List Apart
Jobs To Be Done
A List Apart
~17 min read · From 2020 · Ever find solutions before you find the problems? In this excerpt from The Jobs To Be Done Playbook, Jim Kalbach gives some advice on aligning innovation to customer needs, including creating a job…
Reader View · Shared by 175, including zeldman, Liv 😷, Jacob Jarnvall, James, René Stalder, Oscar MacDonald, Niklaus Gerber, Gabriele
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Reader View · Shared by 155, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Jakub Albert Ferenc, Clemens, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza 🌴, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
First Round
A Jobs to be Done Framework for Startups — JTBD Templates & Examples for Building Products Customers…
First Round
~19 min read · 2020-11-17 · A lightweight jobs to be done (JTBD) framework and templates for startups hoping to build a product customers want.
Reader View · Shared by 147, including Amy Jo Kim, Oscar MacDonald, Johannes Dornisch, Faik Ersoy, Christian Fauteux
Intercom
Designing Features Using Jobs To Be Done
Intercom
5 min read · From 2016 · Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX.
Reader View · Shared by 82, including Jay West, Flurin Müller, Clemens, Steve Tendon, Will Hoag 🏔‼️, Maja Grolimund-Kurth, Fabrice Liut 🍌🥑😌, Oscar MacDonald, Kim Lawless, Andreia Costa 🇵🇹, designshard
Center Centre – UIE
Jobs To Be Done: An Occasionally Useful UX Gimmick
Center Centre – UIE
~11 min read · From 2019 · It was puzzling. Jay (not the study participant’s real name) was sitting in front of a desktop computer with an open browser. Yet, it was his phone that he grabbed.
On his phone, Jay immediately opened his bank’s mobile app. Once he logged in, he glanced at his account balances, then proceeded to
Reader View · Shared by 63, including Davor, John Cutler, Sibylle Peuker, UX Design Weekly, laugri, Patrick Sanwikarja, Glenn Oberholzer, Oscar MacDonald
medium.com
Your User Acquisition Funnel: Jobs To Be Done, and other considerations
medium.com
9 min read · From 2017 · You’re sitting at your desk and you have a set goal of increasing the number of acquired users by 3x this quarter. It’s terrifying because…
Reader View · Shared by 104, including Leslie D, David Cochrane, Mark Kaigwa, Clemens, Nando 💪🇦🇺🇦🇷, Dominik Grolimund, Johannes Lenz, Mark Pitman, Thomas Power
24 ways
Jobs-to-Be-Done in Your UX Toolbox
24 ways
~12 min read · From 2017 · Steph Troeth rallies the workshop elves around an idea for revolutionising their worksheets and giving them a new way to think about approaching each job. One thing’s for certain, as Christmas approaches there’s always plenty of jobs to be done.
Reader View · Shared by 49, including Mark Kaigwa, Herbert Bay, Selim Imoberdorf, Jakub Albert Ferenc, Victor Tolosa, designshard, Jacob Jarnvall, Clemens
Harvard Business Review
What Airbnb Understands About Customers’ “Jobs to Be Done”
Harvard Business Review
5 min read · From 2016 · Not everyone wants to feel like a tourist.
Reader View · Shared by 79, including Patrick Walsh, Andreas Brenner, Dominik Grolimund, Charlie O'Keefe, hiten.eth, Tac Anderson, Paul Sturrock, Martin Kägi, George M 🇪🇺, Thomas Power, Dom Zuend, Andreas Spiegler
