One Yale economist certainly thinks so. But even if he’s right, are economists any better?
The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of…
«the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.»
In Latin, the word “placebo” means “I shall please.” In the medical world, placebos mean something … well, a little different. Bapu Jena walks us through the thorny world of placebo research and the…
«KAPTCHUK: And we keep getting this consistent finding. This is still preliminary research, but this is an interesting possibility.»
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