One Yale economist certainly thinks so. But even if he’s right, are economists any better?
The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of…
«the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.»
How Effective Are Ultimatums? - Freakonomics
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