Learning the Language of Influence and Persuasion
In a discussion of her new book, Influence is Your Superpower, Yale SOM’s Zoe Chance outlined strategies that make people want to say yes to you.
«Framing something as a pattern break attracts attention from the Gator, who otherwise ignores everything that conforms to expectations»
More from Yale SOM
Can AI Make Economic Predictions by Reading the Newspaper?
In a new study, a team led by Yale SOM researchers devised a way to distill the text of the Wall Street Journal into numerical indicators, which could help policymakers predict how the business cycle…
We’ve Got Climate Solutions. Now We Need a Movement.
Most Americans agree that the planet faces dire consequences if we don’t do more to address climate change. Anthony Leiserowitz, director of the Yale Program on Climate Change Communication, outlines…
Building Trust with the Algorithms in Our Lives
Consumers are wary of the recommendations made by algorithms. But according to new research co-authored by Yale SOM’s Taly Reich, showing that an algorithm can learn—that it improves over time—helps…
To Be Happier at Work, Think Flexibly about Your Job—and Yourself
In a new paper, Yale SOM’s Amy Wrzesniewski and her co-authors find that well-being can be enhanced by pairing a shift in your job mindset with changes in how you think about your own strengths and…
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Adding Outbound Sales & Marketing to a Product-Led Growth Engine
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«When people hear “product-led growth” there’s an assumption it’s the same thing as a viral product that sells itself. But PLG and virality aren’t necessarily the same thing.»
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