• The fact that 'Good journalism costs more than just good technology, it costs people.' means that it has been harder for tech-based startups to disrupt the core function of journalism
• This means newsroom have had more time to react to the disruption they have experienced, but our journalism and our overall product experience is generally not up to scratch
• This is because we are often competitor obsessed rather than customer focused [and resisted] structural changes and inviting new thinking into the newsroom
• We can still change, but we have to be serious about the structural shifts needed to build organisations that can constantly adapt, rather than having large, slow and expensive 'transformations' every few years

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