Summary of Fake online reviews cost $152 billion a year. Here's how e-commerce sites can stop them
- While there are well-intentioned valid users creating online reviews, there are also malicious users and bots.
- Translating this into economic impact, the direct influence of fake online reviews on global online spending is $152 billion.
- There are tools available to help mitigate these risks – not just on review sites but in the customer acquisition funnel and beyond.
