WIRED

Key takeaways from All the Ways Spotify Tracks You—and How to Stop It

Whether you're listening to workout music or a "cooking dinner" playlist, the app can show you ads based on your mood and what you're doing right now. Open at source

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FACEBOOK AND GOOGLE are the web’s biggest advertising powerhouses. But Spotify has ambitions to rival them. And it has all the data it needs to do just that.

With each track played, playlist created, and podcast listened to, we all feed more information into Spotify’s big data machine. More than 100 billion data points are created every day.

These real-time, personal insights go beyond demographics and device IDs alone to reveal our audience’s moods, mindsets, tastes, and behaviors

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Key takeaways from All the Ways Spotify Tracks You—and How to Stop It

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