• Begin writing with something you believe in, a truth that will surprise others.
• Write about something you are nervous to tell other people. Make yourself vulnerable.
• Place people at the heart of your writing, even if you are working on non-fiction.
• Don't worry about misquoting, or using a little poetic license.
• The more structured your writing, the more risks you can take with the expansiveness of your language.
• Good structure starts with a throughline.
• Spend more time planning than you want to. Spend at least 50% of your time noting and outlining.
• Listen to your readers. Make yourself approachable.

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