The thriving business of ‘Ikea hacking’
A growing number of companies are offering design tweaks for old Ikea furniture — and business is booming.
«“We’re all in the business of making Ikea products last longer,” says Cagin, of Prettypegs. “We want to turn fast furniture into slow furniture.”»
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Can a corporation "own" a color?
A handful of companies have pushed the boundaries of intellectual property law by laying claim to individual colors. But is it really possible to “own” a color?
What the heck is ‘greedflation’?
How can corporations make record profits while consumers struggle to get by?
Independence is the highest form of wealth
A different way to think about money.
Three big things pessimists tend to ignore
Morgan Housel on the pitfalls of pessimism.
Why free stuff makes us irrational
When something is free, people feel a positive glow — and standard cost-benefit analyses go out the window.
«In a study about free shipping in ecommerce, former Wharton School professor David Bell found that free shipping lulled buyers into financially unsound decisions.»
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