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Key takeaways from Framing effect: how the way information is framed impacts our decisions

The framing effect is considered one of the largest biases in decision making. Many of our decisions are impacted by this cognitive bias.

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the framing effect: a cognitive bias where people decide on options based on whether they are presented in a positive or negative way.
Do you prefer your yoghurt with 10% fat or 90% fat-free?
A simple exercise is to take the way a statement is currently framed, and to reverse it. This technique is called reversal. Take the current frame and state it in the opposite way. For instance, “this product removes 90% of stains” can become “this product leaves 10% of stains”; “
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