SaaS Onboarding Best Practices With Aaron Krall
Done right, SaaS onboarding reduces your churn, improves your conversion rates, and drives up both your LTV and potential upgrade revenue – not just immediately, but in the future as well. But onboarding isn’t just about getting a sale. It’s about how to get the right people using the right things, as I’ve seen time […]
More from Sujan Patel
How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing -
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your […]
7 Lessons Learned From 5 Years Operating and Growing SaaS Companies
The SaaS market has changed a lot in the last five years. In fact, it’s more than doubled in size. I’ve been operating multiple SaaS companies – including Mailshake, Right Inbox, and Voila Norbert – throughout that period and, fortunately, I’ve learned a few things along the way. In particular, my experiences have taught me […]
How to Grow a SaaS Company From $100k-$1m ARR
There’s no silver bullet to growing a business. The actions you need to take are massively dependent on the size of your company. Stuff that works for a six-month-old startup just isn’t applicable to a vast enterprise, and vice versa. In my last article, I spoke about maximizing growth for businesses at that early startup […]
What is Customer Success?
If it seems like you can’t open an industry site without hearing about “customer success” these days, you’re not imagining things. A quick glance at Google Trends – not to mention all the round-up…
A Day in the Life of 7 SaaS Customer Success Managers
Note: This post was written by Luiz Centenaro, Head of Sales & Customer Success at my company Mailshake I was hired by Experient Engine in 2015 as a “Customer Success Manager.” Pop quiz: What exactly…
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