Packy McCormick

Shein: The TikTok of Ecommerce

The Quiet Chinese Quindecacorn Taking Over America’s Gen Z Shoppers

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startups

social media

ecommerce

Takeaways

Shein (pronounced She In) is the fastest-growing ecommerce company in the world. It reportedly did almost $10 billion in revenue in 2020, and has grown over 100% for each of the past eight years.

Selling fast-fashion through an app allows Shein to lean into its advantages to compete on three vectors it’s uniquely suited to win: Price: “affordability” Selection: “choice” Retention: “addictiveness”

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