Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be
WIRED
After a month of Apple's Podcast Analytics tools being available to creators, everyone's hopes have been validated.
Recently shared by
Take a deep dive
More like this
Recode
Apple is going to let podcast creators — and advertisers — see what listeners actually like
Recode
4 min read · 95 saves · From 2017 · Basic analytics are (finally) coming to Apple’s podcast app in an upcoming refresh. It’s a big deal.
Stratechery
Podcasts, Analytics, and Centralization
Stratechery
8 min read · 99 saves · From 2017 · The answer to podcast monetization is not analytics: it it true centralization, and it seems unlikely that Apple has it in them.
The Verge
YouTube creators are turning the site into a podcast network
The Verge
4 min read · 51 saves · 2019-09-09 · Julia Alexander · And they’re launching secondary channels to do so.
Builtvisible
Google Analytics: A Guide for Beginners from Builtvisible
Builtvisible
9 min read · 4200 saves · From 2014 · Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.
TechCrunch
What’s next for podcasting?
TechCrunch
~13 min read · 59 saves · From 2018 · The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcasts are available…
The New York Times
Have We Hit Peak Podcast?
The New York Times
6 min read · 106 saves · 2019-07-18 · Jennifer Miller · If past experience (cough, blogs) is any indication, a shakeout is nigh.
TechCrunch
Apple launches its podcast analytics service into beta
TechCrunch
4 min read · 27 saves · From 2017 · At WWDC this year, Apple announced it would soon offer its own podcast analytics service for show creators who publish on Apple Podcasts. Today, that service has launched into beta, offering…
a16z
a16z Podcast: A Podcast About Podcasting
a16z
1 min read · 18 saves · 2019-04-03 · It's a podcast about podcasting! About the state of the industry, that is. Because a lot has changed since we recorded "a podcast about podcasts" about four years ago: podcasts, and interest in pod…
In Music
Stratechery
Spotify’s Podcast Aggregation Play
Stratechery
10 min read · 122 saves · 2019-02-07 · Spotify is making a major move into podcasts, where it appears to have clear designs to be the sort of Aggregator is cannot be when it comes to music.